Activity 1 for Wetpaint. The link for the group project (Wiki wetpaint) is here:
http://eir-rawkz.wetpaint.com/page/Topic+39-Youth+fashion+trends+in+Europe
ELLE
Founded in 1945
Fashion. Beauty. Entertainment.
Link: http://www.elle.com/
Organisational website/ Information/ News
To begin, here is a brief history and some facts on what is known to be the number one fashion magazine in the world: Elle is owned by the Lagardère Group of France, they had their first issue published on 1945 and United States only had their first publication 40 years after. The magazine now reaches out to 60 countries and gaining loyal readers over the years.
http://www.time.com/time/magazine/article/0,9171,871121,00.html
Justification
This website should be categorised as providing relevant information to the public. It provides regular trend reports, which gives insight into the latest trends in Europe. For example, one of its trend is labelled as “The Body Part – Midsection”, which depicts “Whether fully visible or through a window of fabric, flashes of skin revealed tight abs this season.” Apart from updating readers with the trends, this website provides information on other aspects of fashion as well such as hairstyles, makeup and accessories. What is more unique on this website will be the section labelled “ELLEGIRL”, a section dedicated for teens with tips about fashion and beauty.
Link: http://www.style.com/
Organisational website/ Information/ News
Style.com, a Fairchild Fashion Media site, is the definitive fashion Web site. Offering comprehensive runway coverage, authoritative trend reporting, the latest social, celebrity, and fashion news, and interactive forums on every aspect of the fashion world, Style.com provides visitors with a total fashion experience. Based in New York, Style.com was launched in September 2000.
http://www.style.com/services/presscenter
Justification
Similar to the previous website, it offers its readers a variety of fashion updates in Europe. An extract of the latest trend report: “Colours got bolder, furs went psychedelic, and designers turned into mash-up artists or suddenly felt dotty on the runways”. The website is useful as it is regularly updated with fashion trends that are applicable to the topic that our group is researching on. Under the ‘News’ section, there are daily updates on the most talked about fashion news to give its users an update as fashion is an ever-changing trend.
Brief Comparison
In my opinion, the fashion trends in Europe are very different from Singapore as the main difference no doubt lies in the climate. European regions experience the four seasons, which equates that the people have more options over the seasons. On the other hand, Singapore’s climate is rather humid and warm, in other words the “trend” in fashion for Singapore should be rather consistent and what is worn on streets are more casual as compared to European fashion.
